App Service Analysis

Problem Solving

By conducting ethnographic research methodologies together with service design frameworks we were able to understand and analyze an application made for a tour in Savannah, GA. Those findings helped us identify the main key points and pain points of this service in order to improve customer satisfaction and service loyalty.

credits: Carol Massá, Shreya Dhawan, Wanshan Li

SCAD Service Design 711 | Fall 2015 | Prof. Xenia Viladas